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By this point in the game, most readers of this article will be familiar with what a laptop computer is. If you”re like 40% of internet browsers, there”s even a very good chance you”re reading this article using a laptop right now. Laptops have almost replaced desktop models as the most popular choice, due to their convenience, ease of use, and price. Some laptops even have most of the same capabilities as their gigantic desktop brothers, but with the added portability that has given them their widespread market appeal. Along with this growth in popularity has come a niche market entirely based on a color. Pink laptops are becoming one of the major sectors of growth in the computer industry. If you are having trouble thinking of a gift for that technologically sound female in your life, a pink laptop may be the way to go.
Does a color affect the performance of a computer? Of course not, but it can have a huge impact on its popularity. What”s interesting about the pink laptop is how far they”ve come from their fist initial offerings. When the first pink laptops began appearing on the scene, they were scoffed at by analysts who didn”t think they had a prayer of catching on. They were right. . .for a while. People saw them as the exclusive province of little girls, and those girls were more likely to be interested in little girl toys than an expensive piece of computer hardware. As time went on, however, pink laptops began to find their market. Young, college females wanted these laptops and they made a few companies rich by buying them up. While the pink laptop has yet to penetrate the male market to any degree, who knows what the future might hold? Trends are unpredictable, especially when talking about the young.
With their success growing, some companies are putting more of an emphasis on the pink laptop. Accessories are now available in pink as well, ranging from laptop tables to carrying cases, and everything in between. These accessories have sold well, considering the fact that the pink laptop, for all of its success, is still targeted at a fairly narrow niche market. Still, the market for pink electronics is only growing. Motorola has recently experienced a huge growth in sales by introducing a pink version of its popular Razr phone.
There are also some cases in which a pink laptop is manufactured in limited quantities to support a specific cause (such as breast cancer awareness) or to celebrate a holiday like Valentine”s Day. These are the ones that sell out the quickest, as marketing and furor lead to a rush in sales. It is also possible to order a customized laptop in pink, though this is usually quite a bit more expensive than buying one of the shelf.